2022 05 The Travel And Tropical Medicine Manual Html PDF Download

Data Integration, Manipulation and Visualization of Phylogenetic Trees introduces and demonstrates data integration, manipulation and visualization of phylogenetic trees using a suite of R packages, tidytree, treeio, ggtree and ggtreeExtra. Using the most comprehensive packages for phylogenetic data integration and visualization, contains numerous examples that can be used for teaching and learning. Ideal for undergraduate readers and researchers with a working knowledge of R and ggplot2. Key Features: Manipulating phylogenetic tree with associated data using tidy verbs Integrating phylogenetic data from diverse sources Visualizing phylogenetic data using grammar of graphics

ISBN10 : 9781000613018 , ISBN13 : 1000613011

Page Number : 298

The book “Parasitic Zoonoses” emphasizes a veterinary and public health perspective of zoonotic parasites. This book is suitable for higher undergraduate and graduate students of zoonoses and public health, veterinary parasitology, parasite epidemiology; public health workers; public health veterinarians; field veterinarians, medical professionals and all others interested in the subject. More than 15 protozoa and 50 other parasitic diseases are zoonotic in nature and all these diseases have been discussed in detail. The first chapter is concerned with classification of zoonotic parasites, food borne, vector borne and occupation related zoonotic parasites. The remaining chapters cover etiology, epidemiology, life cycle, transmission, clinical signs, diagnosis, prevention and control of zoonotic parasites. The text is illustrated with a large number of coloured figures. An alphabetical bibliography for every disease has also been included so that readers have access to further information.

ISBN10 : 9788132215516 , ISBN13 : 8132215516

Page Number : 135

Global warming and concerns about sustainability recently have pushed ecological design to the forefront of architectural study and debate. As Peder Anker explains in From Bauhaus to Ecohouse, despite claims of novelty, debates about environmentally sensitive architecture have been ongoing for nearly a century. By exploring key moments of inspiration between designers and ecologists from the Bauhaus projects of the interwar period to the eco-arks of the 1980s, Anker traces the historical intersection of architecture and ecological science and assesses how both remain intertwined philosophically and pragmatically within the still-evolving field of ecological design. The idea that science could improve human life attracted architects and designers who looked to the science of ecology to better their methodologies. Walter Gropius, the founder of the Bauhaus school, taught that designed form should follow the laws of nature in order to function effectively. With the Bauhaus movement, ecology and design merged and laid the foundation of modernist architecture. Anker discusses in detail how the former faculty members of the Bauhaus school -- including László Maholy-Nagy and Herbert Bayer -- left Nazi Germany in the mid-1930s and engaged with ecologists during their "London period" and in the U.S. A subsequent generation of students and admirers of Bauhaus, such as Richard Buckminster Fuller and Ian McHarg, picked up their program, and -- under the general banner of merging art and science in the design process -- Bauhaus-minded architects began to think ecologically while some ecologists lent their ideas to design. Anker charts complicated currents of ecological design thought spanning pre-- and post--World War II and through the cold war, including pivotal changes such as the emergence of space exploration and new theories on closed-system living in space capsules, space stations, and planetary colonies. Space ecology, Anker explains, inspired leading landscape designers of the 1970s, who used the imagined life of astronauts as a model for how humans should live in harmony with nature. Theories of how to design for extraterrestrial living impacted design and ecological thinking for earth-based living as well, as evidenced in Disney's Spaceship Earth attraction as well as in the Biosphere 2 experiments in Arizona in the early 1990s. Illuminating important connections between theories about the relationship between humans and the built environment, Anker's provocative study provides new insight into a critical period in the evolution of environmental awareness.

ISBN10 : 9780807146231 , ISBN13 : 0807146234

Page Number : 208

DEADLY NINJA WISDOM FOR THE NON-NINJA Carefully consider the joy of your soft-headed ignorance before you begin to run, flip, and jump along the Ninja Path. After much debate and in a spirit of morbid amusement, the International Order of Ninjas has chosen to produce The Ninja Handbook, the first-ever secret ninja training guide specifically designed for the non-ninja. Most non-ninjas who handle these delicate, deadly pages will die–probably in an elaborately horrific and painful manner. But whether your journey lasts five seconds or five days or (rather inconceivably) five years, all those who bravely take up this text and follow the tenets and trials laid out within will die knowing they were as ninja as they possibly could’ve been. For the true of heart or the extremely lucky, this powerful and honorable manuscript contains such phenomenal ninja wisdom as: •How to create and name your very own lethal ninja clan •The proper weapon to use when fighting a vampire pumpkin •Why clowns and robots are so dangerous on the Internet •Easy-to-follow charts showing when to slice and when to stab •How to execute such ultradeadly kicks as the Driving Miss Daisy •Why pretty much every ninja movie ever made sucks •How to make a shoggoth explode using well-placed foliage •What the heck a shoggoth is and why you’ll need to make it explode •Death Aide certification •And much more ninjafied enlightenment on every shuriken-sharp page! Remember: People do not take the Path, the Path takes people.

ISBN10 : 9780307405807 , ISBN13 : 030740580X

Page Number : 338

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

ISBN10 : 9781848600522 , ISBN13 : 1848600526

Page Number : 273

ISBN10 : 0935817395 , ISBN13 : 9780935817393

Page Number : 118

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

ISBN10 : 9781529756142 , ISBN13 : 1529756146

Page Number : 330